Logo Usage
University Logo
Loyola’s official institutional logo is available in the following four formats:
The standalone type logos without the Marquette graphic (logos 3 and 4) are acceptable in instances where space is limited or other graphic elements and photos make the page appear “too busy.”
The only acceptable colors for the official institutional logos are black, white, or Loyola Maroon (PMS 202).
mandatory clear space
The institutional logos should always appear surrounded by a minimum clear space equal to the letter “O” in “LOYOLA.”
flag logo
A secondary logo to be used on print covers, email headers, marketing collateral headers and other instances to informally identify the institution with the brand. Should never be used alone, but always in partnership with the institutional logo, which must appear at least once on the same piece. (i.e., at the bottom of the ad or on the back cover of a booklet.)
When using the flag secondary logo with a subject box, limit title/topic to one line of type and one box/level.
unacceptable uses
It is extremely important for brand success that the Loyola logos be used and displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all elements.
The examples on this page illustrate unacceptable displays.
- Do not attempt to recreate any Loyola logo with live type. Use only official logo files, available at marcomm.loyno.edu/loyola-brand.
- Do not distort any portion of the logos, flag, or signatures.
- Do not crop any portion of the logos, flag, or signatures.
- Do not combine the logotype with any other seal, mark, or graphic elements.
- Do not separate the “L” from the Loyola logos and use it as a freestanding graphic or mark.
- Do not separate the Marquette silhouette from the Loyola logos and use it as a freestanding graphic or mark.
- Do not tilt or rotate the logos, flag, or signatures (An obvious exception to this guideline would be a vertical street pole banner with “LOYOLA” appearing as the primary element in a vertical position by necessity.)
- Do not add an outline to the logos, flag, or signatures.
- Do not alter the alignment of any component of the logos, flag, or signatures.
- Do not alter the relative size of any element in the logos, flag, or signature.
- Do not alter the typeface(s) or type style (e.g., from all caps to cap/lowercase) of the logos, flag, or signatures.
- Do not combine the official university seal with the logos, flag, or signatures.
- Do not stack multiple logos or signatures, such as placing a logo with a department name. (If an official mark for your department, school, or college is not available, please contact the Office of Marketing and Communications at marketing@loyno.edu to have one created.)
- Do not violate the minimum clear space requirements by attaching type or graphics to the logos, flag, or signatures.
- Do not add a color background to the logos, flag, or signatures.
- Do not make the Loyola logos any color other than maroon, black, or white.
presidential seal
The Presidential seal is used only on official documents and formal items for the Office of the President, on diplomas and other pieces related to commencement exercises, and in select pieces for other official university business. It is not to be used without prior written approval from the Office of Marketing and Communications. To request use of the Presidential seal, email approvals@loyno.edu.
The Presidential seal should be used alone, with discretion, and not immediately adjacent to the university logo.
