All official Loyola-affiliated social media accounts must be registered with the Office of Marketing and Communications. To register your Loyola-affiliated social media account, please send us an email at marketing@loyno.edu with a link to the social media pages you have created and the admin information.

If you would like to create a new social media account for your college/department/organization please submit a project request. A member of the social media team will contact you and gather the information to set up your account. 

Here’s the process: 

• Once the account is set up you’ll receive the account’s username and password. 
• Change the contact email and phone number to the person within your college/department/organization who will be the account’s admin. 
• If you change the account’s passwords, usernames, or admins you will need to notify marketing@loyno.edu. 
• The Office of Marketing and Communications will continuously remain an admin of all official Loyola Facebook and LinkedIn accounts.

When participating in or maintaining a Loyola-affiliated social media channel, clearly state your role and goals. Keep these in mind as you determine the most effective use of social media to deliver your message.

Have all the facts before you post. It’s better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your source. Keep your links up to date and make sure they work. Do not use images retrieved from the web without permission from the author or artist.

Make sure your audience can easily identify the difference.

Loyola’s employees should always keep in mind our principles of respect for others and the civil and thoughtful discussion of ideas. The freedom and speed of online conversations can often prompt people to behave in ways they may otherwise would not. Your reputation and Loyola are best served when you express yourself professionally.

If you participate on a social network platform, make sure you are contributing positively and productively to the conversation, always keeping your role and your goals in mind. Do not comment or post information unless you are sure it is accurate and will be of interest to readers.

Read the contributions of others. Know what the current conversations are in order to see if, and how, you may be able to contribute a new perspective. Participation is the fuel of social media.

Keep the language simple and flowing. Offer your contribution with context whenever you can. Provide links to other sources. Make your content rich and interesting for others to read.

There is no such thing as a private social media site. Search engines turn up posts years after they were published. Comments can be forwarded, copied, and printed. Archival systems save information even if you delete a post. If you feel angry or passionate about a subject, it is wise to delay posting until you are calm and clear-headed.

Do not post confidential or proprietary information about Loyola, its students, alumni, or employees. Use good ethical judgment and follow university policies, as well as federal requirements such as FERPA. If you discuss a situation involving specific individuals on a social media site, be sure that those individuals cannot be identified. As a guideline, do not post anything that you would not present publicly.

Assign an administrator who will regularly monitor posts and content. Aim for frequent posts and updates—the recommended frequency is at least twice a week. If you invite questions and comments through your blog, Facebook profile, or Twitter account, make sure to respond in a timely fashion.