Loyola University New Orleans uses social media as a marketing and communications tool to engage all of our target audiences, including current and prospective students, parents, alumni, faculty, staff, and the New Orleans community.
The Official LOYNO Accounts
The official Loyola social media accounts are managed by the social media team in the Office of Marketing and Communications.
How We Use Social Media
The official Loyola University New Orleans social media accounts do not replace loyno.edu, the university’s official website, only supplement it as necessary. Social media accounts must always be secondary information sources. All event information, organization descriptions, and other website content that appears on a department’s or office’s social media site should also appear on the unit’s Loyola website.
Submit a Social Media Request
Want our help to promote your program or department on the official Loyola channels? Please submit a request from your college/department/organization with the information you would like to share on the official main Loyola social media channels (Instagram, Twitter, Facebook, LinkedIn, and/or Youtube). We require at least one week’s notice and reserve the right to deny requests depending on university priorities and the existing schedule.
Official Loyola-Affiliated Social Media Accounts
Official Loyola-affiliated social media accounts for colleges, departments, and other organizations must adhere to the university’s guidelines and best practices outlined on this page.
Official Loyola-affiliated social media accounts must adhere to the following:
- Official Loyola-affiliated accounts must be treated more professionally than the typical social media account (e.g., a personal Facebook page). Official Loyola-affiliated accounts must contain reliable, factual, and updated information regarding the Loyola college, department, or organization they represent.
- Accounts require a minimal weekly commitment of two to three relevant postings for each social media outlet.
- Official Loyola-affiliated social media accounts require development time of three to four weeks.
All official Loyola-affiliated social media accounts must be registered with the Office of Marketing and Communications. To register your Loyola-affiliated social media account, please send us an email at firstname.lastname@example.org with a link to the social media pages you have created and the admin information.
If you would like to create a new social media account for your college/department/organization please submit a project request. A member of the social media team will contact you and gather the information to set up your account.
Here’s the process:
- Once the account is set up you’ll receive the account’s username and password.
- Change the contact email and phone number to the person within your college/department/organization who will be the account’s admin.
- If you change the account’s passwords, usernames, or admins you will need to notify email@example.com.
- The Office of Marketing and Communications will continuously remain an admin of all official Loyola Facebook and LinkedIn accounts.
Guidelines for Official Loyola Social Media Accounts
Accounts may not be used for commercial or political activities or in any manner that violates or attempts to violate applicable state or federal laws.
Follow appropriate standards of civility to communicate with others and refrain from any harassing, discriminatory, obscene, fraudulent, defamatory, threatening, or coercive activity.
Personal information (pictures, videos, and comments) posted on social platforms is public information. The university shall not regularly monitor online activity but may take action if inappropriate activity is brought to the attention of university officials.
Users shall abide by all copyright laws. Unauthorized attempts to browse, access, solicit, copy, use, modify, or delete electronic documents belonging to other people, whether at the university or elsewhere, is considered a serious violation.
Social Media Best Practices
When participating in or maintaining a Loyola-affiliated social media channel, clearly state your role and goals. Keep these in mind as you determine the most effective use of social media to deliver your message.
Have all the facts before you post. It’s better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your source. Keep your links up to date and make sure they work. Do not use images retrieved from the web without permission from the author or artist.
Make sure your audience can easily identify the difference.
Loyola’s employees should always keep in mind our principles of respect for others and the civil and thoughtful discussion of ideas. The freedom and speed of online conversations can often prompt people to behave in ways they may otherwise would not. Your reputation and Loyola are best served when you express yourself professionally.
If you participate on a social network platform, make sure you are contributing positively and productively to the conversation, always keeping your role and your goals in mind. Do not comment or post information unless you are sure it is accurate and will be of interest to readers.
Read the contributions of others. Know what the current conversations are in order to see if, and how, you may be able to contribute a new perspective. Participation is the fuel of social media.
Keep the language simple and flowing. Offer your contribution with context whenever you can. Provide links to other sources. Make your content rich and interesting for others to read.
There is no such thing as a private social media site. Search engines turn up posts years after they were published. Comments can be forwarded, copied, and printed. Archival systems save information even if you delete a post. If you feel angry or passionate about a subject, it is wise to delay posting until you are calm and clear-headed.
Do not post confidential or proprietary information about Loyola, its students, alumni, or employees. Use good ethical judgment and follow university policies, as well as federal requirements such as FERPA. If you discuss a situation involving specific individuals on a social media site, be sure that those individuals cannot be identified. As a guideline, do not post anything that you would not present publicly.
Assign an administrator who will regularly monitor posts and content. Aim for frequent posts and updates—the recommended frequency is at least twice a week. If you invite questions and comments through your blog, Facebook profile, or Twitter account, make sure to respond in a timely fashion.
The following branded hashtags are used often on the official Loyola social media accounts. Feel free to use them for Loyola-affiliated accounts.
- #loyno or #LOYNO
- #WolfPack (be sure to capitalize the W and the P to distinguish that Wolf Pack is two words)
- #LOYNO26 (the number is meant to indicate the graduation year)